方正《简直体》契合了宜家在中国所发育的现代生活市场,它不以简单、粗暴和血脉喷张示众,而是强调文字的整体感、节奏感和条理性;它理性地将横画的细线合理妥协地运用在软笔画的适当位置上,实验性地解决了汉字因笔画不同所造成的白度均衡性问题;它主张下笔肯定有力,以更简约的方式传承文字的书写感;它以干净、利落、脆的执拗,彻底抛弃了曲线,让字库的数据量降至更低,为客户的使用提供方便。
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