方正榜书行的设计源于明、清两朝宫阙匾额、楹联上的行楷大字。榜书为历代书家所推崇，古人形容榜书：笔墨雍容，气韵中正，雄健磅礴，自古为难。方正榜书行将传统书法与现代字体设计相融合，保留了毛笔书写的笔触，増加了飞白处理，笔形追求笔墨的情趣，做到古为今用。这款字非常适用于各类具有传统习俗的包装和宣传设计，传递出浓烈的喜庆气氛。
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