方正水云的设计遵循了圆体的形态，融入了楷体书法的韵味，将传统与现代进行有机结合。这款字体的笔形结合了直线与弧线，并强化圆弧柔韧的特点，右上的折笔处呈圆角，粗细渐变的笔画如行云流水。方正水云家族包含6种字重，气质优雅、时尚柔美，字形平缓且易读，不但适用于女性类品牌的广告和产品包装设计，还能胜任短文本的排版。
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