方正瘦金体是宋徽宗创造的书法字体，亦称“瘦金书”或“瘦筋体”。方正瘦金书源自宋徽宗的手迹，其特点是运笔直如矢、劲如铁，横笔画收笔处带钩，竖笔画收笔处带点，结体纵伸横逸，狭瘦劲挺。适用于文化类的宣传设计，以及商业类品牌的广告和产品包装设计。
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