方正正黑的设计源于“北大方正集团”的标志字体，是一套为企业VI系统设计的专用字体。这款字体的字面开阔，重心较高，笔画有对称的镜像感，右下角折笔处均呈圆弧形，撇捺笔画的起笔与收笔由粗渐细，简洁时尚。方正正黑的笔形结合了黑体特征，拓展成为一款家族化的黑体字。方正正黑家族包含6款字重，已被广泛应用于各类报纸、杂志、广告、企业形象、包装和电视广播媒介中。
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