方正润扁宋的设计借鉴了清代初期《中庸》的活字刻本。其字形宽扁,笔画保留了木刻味道,朴实硬朗;横竖笔画粗细对比强烈,撇笔出锋突出,折笔处简练果断,呈现出浓厚的刀刻字风格,给人很强的视觉冲击力。适用于表达坚实、略带古意的标题,以及契合手工工艺气质的广告和包装设计。
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