方正粗活意的设计借鉴了西文书写连笔。这款字体的折笔处呈圆弧形，钩笔画由粗渐细，通过连笔体现出笔画间行笔的轨迹，赋予横平竖直的汉字以活力。方正粗活意的个性动静相兼，优美灵动，适用于生活类品牌的广告和产品包装设计。
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